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One of the great American pastimes is playing "armchair quarterback" in the days following the Super Bowl – assessing the big plays and analyzing the prominent advertisements. A new nationwide Barna Group study explored one such high-profile television spot: the Super Bowl ad sponsored by Focus on the Family, featuring college quarterback Tim Tebow and his mother Pam discussing his survival from a difficult pregnancy.
The nationwide telephone interviews with 1,001 adults were conducted from February 7 through February 10, 2010, including interviews on the evening the Super Bowl Tebow-Focus commercial aired. (CONT.) |
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