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| Posted By: John Anderson | | Monday August 23rd, 2010 |
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Like the Nativity story told at Christmas, or the 30,000th rerun of "It's a Wonderful Life," the story of mainstream cinema and Christian America has a familiar ring to it: a surprise hit comes along, revealing a huge, underserved religious audience ready to be relieved of its entertainment dollars. There is a subsequent gnashing of teeth or rending of garments along the corporate canyons of Hollywood. Regret, anguish and then some gestures of atonement, through marketing outreach and promises of more faith-friendly entertainment.
Although a schism still remains, it is not entirely Hollywood's fault, says Dallas Jenkins, the director of "Midnight Clear." After "The Passion of the Christ" made more than $370 million domestically, "Hollywood woke up and said, 'How do we get to that audience?' " Mr. Jenkins said. "But when the studios turned to that audience, we weren't ready for them." (continue...)
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| | | Source: The New York Times |
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